Ajay Vidyasagar, who quit Sun TV Network as chief operating officer in February, has joined Google as regional director. Vidyasagar will be based in Singapore.
afaqs! has learnt that Vidyasagar will head YouTube and video solutions at Google in Japan and the Asia-Pacific, including China and India. Vidyasagar has taken up his new role starting May 3. He will report to Shailesh Rao, who is managing director, media and platforms for Japan and the Asia-Pacific.
In 2000, when STAR acquired Vijay TV, a Tamil general entertainment channel, Vidyasagar moved down south as head of the group's regional business, where he was appointed general manager, regional channels, STAR India. In 2004, he moved back to Mumbai to head the marketing function of STAR India, as executive vice-president. He was later promoted as president, content and new media, his last designation with the group.
It was during his stint that Star Plus launched the second season of the country's most popular game show Kaun Banega Crorepati, after a gap of four years. The same year, STAR also came up with its second GEC, STAR One.