Brandscapes Worldwide launches 'Winning Insights' in India

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | May 04, 2011
Winning Insights is a global tool developed by Brandscapes Worldwide, to provide brand strategies for sustainable and profitable growth.

Marketing consulting company Brandscapes Worldwide has unveiled a global tool in India called 'Winning Insights'. The tool has been crafted to provide profitable growth strategies for its clients across 40 countries around the world.

Winning Insights is a system that is delivered through several specialised consulting practices in marketing, starting with market research, and on to marketing data mining, marketing science (forecasts on future trends), marketing dashboards, and strategy maps.

Winning Insights works through the following process: it begins with Immersion (an understanding of the marketing problem and data mining), then Exploration (brainstorming), followed by Synthesis (a synthesis of the data, and the results in this stage are the 'winning insights'), and the final step, Evaluation.

Brandscapes Worldwide has based the Winning Insights mechanism on four pillars: Philosophy, Process, Tools and People.

Philosophy: Winning Insights is the philosophy, or at the core of everything the organisation does;

Process: The process contains a well-defined set of steps in each practice area and these steps are customised for each business challenge;

Tools: There are specialised tools for research, analytics, ideation and synthesis to achieve the goals;

People: The company will have a 10-member leadership team with several years of domain expertise from different walks of life, to spearhead Winning Insights in India.

"Successful marketing is all about insights. There is no shortage of marketing data -- but, the real need is to convert data into insights that would help shape profitable growth strategies," says Pranesh Misra, chairman and managing director, Brandscapes Worldwide, in a press statement, adding that Winning Insights helps achieve that.

The Winning Insights protocol has been designed for four industry sectors -- consumer goods and services, shopper and retail, healthcare, and banking and finance.

For the record, Brandscapes Worldwide has partnered with several organisations across the globe to deliver the benefits of Winning Insights. Through its partnership with the Singapore-based DesignBridge, a global branding firm, it helps to deliver packaging, corporate identity and retail identity solutions for clients in India. Its partnership with the Europe-based Healthy Marketing Team, helps sharpen branding strategies for health-related categories. Brandscapes' own strategy planning practice, Strategy Maps, provides marketing and brand consulting services to clients in the SME sector.

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