afaqs!

Walt Disney appoints Avinash Pant as executive director - Marketing

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | May 10, 2011
In his new role, Pant will be responsible for building the Disney brand by driving the company's marketing strategy, coordinating all Disney business marketing efforts, and developing key global and local franchises in India.

Walt Disney has appointed Avinash Pant as executive director -- Marketing. Pant will be based in Mumbai, and will report to Mahesh Samat, country manager and managing director, Walt Disney Company India.

Pant joins Disney from Coca-Cola India, where he was director-marketing, still beverages.

Says Samat, "We are focussed on building a family entertainment brand in India. Pant will be charged with creating and maximising opportunities for families to enjoy and connect with Disney's creativity and content."

In this new role, Pant will be responsible for building the Disney brand by driving the company's marketing strategy, coordinating all Disney business marketing efforts, and developing key global and local franchises in India.

Additionally, Pant will oversee corporate communications, as well as the Creative Design Cell and Live Events function.

"This role represents an exciting opportunity to increase Disney's brand presence here and connect with our consumers in a deeper, richer and more relevant way," says Pant.

Pant has spent more than 14 years working across various functions and has a vast experience in marketing and in building brands. He holds a Bachelor's degree in Engineering and a PGDM -- Marketing, from the Indian Institute of Management, (IIM) Ahmedabad.

After completing his course at IIM, Pant joined Coca-Cola as senior brand manager and has worked in the space of strategic marketing, category and brand management, innovation, media planning and buying, consumer activation and sales.

Search Tags