Vikas Bhambri joins Apex Integrated Marketing as managing partner

Vikas Bhambri has joined Apex Integrated Marketing (AIM), the out of home (OOH) agency launched by Gourav Tandon, ex-Mediascope Publicitas, in April. Bhambri moves in from Mudra Max, where he was senior vice-president. His new mandate will be to help set up the new organisation and driving it on the growth path.

On his expectations from this venture, Bhambri adds, "I strongly believe in the power of people, especially the advantage of amicability and like-mindedness. Tandon is someone with whom I share these traits. Great rapport makes great teams, and great teams most certainly lead to quality work."

Bhambri has more than 16 years of experience in the media business. Starting off his career with MMT India as head, operations, he moved to OAP India as vice-president, sales and marketing, where he was responsible for the overall operations and implementation of processes.

In 2006, he joined JCDecaux India, where he handled sales and marketing functions of the organisation. In 2008, he joined Clear Channel Communications India and was responsible for identifying and acquiring new assets for the company. Later, he joined TDI International as vice-president, sales and marketing, and moved to Mudra Max in 2010.

Bhambri has a Bachelor's degree in engineering from Bangalore University and a degree in marketing from (IGNOU) Indira Gandhi National Open University.