JWT strikes gold at Clio 2011

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | May 19, 2011
JWT has won a gold for its Inner Smile campaign for Fujifilm F70 Cameras. Meanwhile, McCann Worldgroup has won three bronze awards, Leo Burnett has picked up two bronze awards, and Rediffusion has got one bronze award.

The results of the Clio Awards 2011 have been announced and Indian agencies that were shortlisted have performed well. India had a total of eight shortlists across categories, of which seven have been converted into awards.

JWT Gurgaon has won a gold award, McCann Worldgroup Mumbai has won three bronze awards, Leo Burnett Mumbai has won two bronze awards, and Rediffusion Mumbai has won one bronze award.

JWT's gold award was for its campaign titled 'Inner Smile' for Fujifilm F70 Cameras, in the OOH (out of home) category, under the Poster sub-category. This was JWT's only shortlisted entry.

McCann Worldgroup's three bronze wins were in three different categories. The agency's Public Service Child Labour campaign, titled Enslaved Children (Ceramic Plate, Wooden Frame, Crying Carpet, Wall Hanging), has received two bronze awards, one in the Design category (Point of Purchase sub-category), and the second in the Direct Mail category (under a sub-category called Dimensional).

In the OOH category, McCann Worldgroup's campaign titled 'Fire Scooter' for the restaurant chain Republic of Chicken (ROC) under the Transit sub-category has fetched the agency its third bronze award.

Leo Burnett fetched two bronze awards, one in the Print category and the other in the Radio category, both under the Product/Service sub-category. In the former (Print), the agency's 'Sketch Up' print campaign for Heinz Ketchup pulled in the award, and for the latter (Radio), it was the 'Pleasure of Mixing' campaign for Bajaj Hand Blender that did the trick. Leo Burnett had only these two shortlists and managed to bag awards for both.

Rediffusion-Y&R has won a bronze award for its campaign titled 'Flip It' in the Design category, under the Self Promotion sub-category, for marriage counsellor Dr Raj Brahmbhatt. The agency had been shortlisted in the same category for its work on brand Rasna under the Packaging sub-category; this campaign, aptly titled 'Inside the Box', didn't manage to win at the Clio Awards 2011.

At the Clio Awards 2010, Indian agencies that received shortlists were Ogilvy India's Delhi branch (in the Design Direct Marketing category for India Post-Stamps), Ogilvy India's Mumbai branch (in the Media category for the poster campaign for The Economist), Leo Burnett in the Print category for Tide Detergent's 'Magttraction' campaign, and Taproot India's 'Colours of India' print campaign for Transasia Paper. Taproot India's campaign went on to win a gold award last year.

For the record, the Clio Awards recognise creativity in advertising, design and communication, across television, print, radio, interactive and new media.

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