TBWA's Integer Group Asia appoints Sreejit Nair as managing director, Integer India

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | May 19, 2011
Sreejit Nair's appointment as managing director supports the imminent launch of the Integer India office, where a formal announcement of the agency is still on the cards.

TBWAGroup India has announced the appointment of Sreejit Nair as managing director of The Integer Group India. A sister agency of TBWA and a key member of Omnicom Group Inc., The Integer Group specialises in promotional, retail and shopper marketing.

The agency creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has a combined strength of more than 1,200 employees working in its US office, and its international offices in Africa, Asia, Australia, Europe, West Asia, North and South America.

Nair's appointment supports the launch of the Integer India office, where a formal announcement and launch of the agency is still on the cards.

Nair brings with him over a decade of FMCG sales, key account management and trade marketing experience, with exposure across multiple categories. Prior to Integer, Nair was with PepsiCo in India as general manager -- customer management. He was with PepsiCo since 2008. He was also awarded the highest recognition 'The President's Ring of Honor,' in New York in June 2010 for top sales associates in PepsiCo, globally.

Nair also has regional category experience in the modern trade channel, having worked at Procter & Gamble Bahrain between 2000 and 2007, and with Henkel, in the Gulf, for six months between 2007 and 2008, on the baby and beauty categories, respectively.

Commenting on his appointment, Nair says, "Understanding, analysing and influencing shopper behaviour poses a whole host of challenges to brands in India. In a marketplace where media is highly fragmented, purchase decisions are increasingly influenced at the point of sale."

He adds further, "In my time at PepsiCo, I came to appreciate that shopper marketing provides sustainable and cost-efficient solutions to both brand owners and retailers, while simplifying and improving the shopping experience. The Integer Group utilises this canvas to provide really smart thinking in this space executed through 'highly disruptive' campaign work."

Nair will work alongside Shiv Sethuraman, chief executive officer of TBWAGroup India, and Dan Paris, regional managing director of The Integer Group Asia Pacific, in managing the existing TBWAGroup network clients, as well as developing a new client portfolio.

Sethuraman comments, "Nair has tremendous experience in a wide brand portfolio, as well as the growing Indian market and its retail channels. He has demonstrated the leadership qualities essential to drive growth for some of the biggest brand owners in the world. His addition to the senior team in Mumbai is a huge asset as our business grows and diversifies into the fast-growing shopper marketing space."

Paris adds, "Nair has the depth of category and sales experience to help us drive the business forward in India. His long track record of working in blue chip client environments will contribute invaluable experience to The Integer Group, across the region."

Integer India has also temporarily brought on board Priyanka Sah, in the India office, as account director from the Group's Denver office. More appointments and account wins will be announced by the agency as they continue to grow and expand in India.

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