afaqs!

Titus Upputuru to be named NCD, Dentsu Marcom

By Biprorshee Das , afaqs!, Mumbai | In Advertising | May 20, 2011
Upputuru will take on the role after Nitin Suri moved out of Dentsu Marcom last month.

Titus Upputuru who recently returned to Dentsu India as executive creative director, Dentsu Marcom, will be elevated to the position of national creative director.

While officials from Dentsu chose not to comment on the development, reliable sources have confirmed the same to afaqs!.

With the development, Upputuru will fill in the post left vacant after Nitin Suri moved out of the agency, last month.

Upputuru's elevation will be among the first in the series of appointments in line in the Dentsu camp after recent developments, when senior hands such as Rajesh Aggrawal and Gullu Sen, besides Suri, bid adieu to Dentsu.

The official announcement can be expected any time soon.

Upputuru, who has 15 years of industry experience, started his career with Madhyam DMB&B (now Publicis India), in the copy department. After a short stint at Trikaya Grey (now Grey Worldwide), he worked at TBWA India (then TBWA/Anthem) for five years.

He joined Ogilvy India in 2003, after a short stay at the Delhi-based Ushak Kaal. At Ogilvy, he is credited with campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat, No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF, Dabur, Seagram's, and some brands of Perfetti Van Melle.

After Ogilvy, Upputuru joined Dentsu in 2009 as creative head, where he worked extensively on Honda.

He joined Saatchi & Saatchi in early 2010, as executive creative director, working on brands such as Harley-Davidson and Ranbaxy, before returning to Dentsu for his second stint.

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