Leo Burnett appoints Suvadip Ghosh Mazumdar as vice-president

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 24, 2011
Mazumdar will be based in Mumbai; earlier, he was deputy general manager, consumer and marketing insight, Virgin Mobile.

Leo Burnett has appointed Suvadip Ghosh Mazumdar as vice-president. Mazumdar will be based in the Mumbai office of the agency.

Earlier, Mazumdar was deputy general manager, consumer and marketing insight, Virgin Mobile.

Speaking on the appointment, Arvind Sharma, chairperson and chief executive officer, Leo Burnett India, says, "Leo Burnett advertising is about building brands the human way -- not just through ads, but also acts. Mazumdar's consumer insights orientation is invaluable to our human kind thought process for brands. He adds strength to our team for developing holistic and actionable plans that transform human behaviour."

Mazumdar says, "I have always enjoyed connecting with the end consumer - hearing what they say and listening to what they really mean. Without missing out on this passion, moving to a mainstream business role has always been a dream. That is what Leo Burnett has offered me."

Mazumdar, who has more than 12 years of experience as a marketer, started his career as a consumer market researcher at Quantum Market Research, in Mumbai. At Quantum, he worked on brands such as Marico, Colgate-Palmolive, Tata Motors and ITC for four years. Later, he moved to Draftfcb Ulka as group manager, account planning. At the agency, he handled brands such as Hero Honda, HCL and Godfrey Phillips. After two years, he moved to FCB for a short stint, as strategic planning director. In 2007, he joined Virgin Mobile.

Some of his achievements include the STAR Youth Achiever of the Year Award 2011, which he bagged at the STAR News and Global Youth Marketing Forum.

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