afaqs!

Ogilvy India bags the Rs 100 crore National Skill Development Corporation account

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | May 30, 2011
NSDC, a public-private partnership entity, was set up as a part of the national skill development mission to fulfil the growing need for skilled manpower, across unorganised sectors.

National Skill Development Corporation (NSDC), the public-private partnership, has decided to go with Ogilvy India as per the recommendation made by a judging panel headed by Suhel Seth, managing partner, Counselage India, and which included other key personalities such as Ranjit Barthakur, chairperson, Globally Managed Services, Jayant Pendharkar, global head, marketing, TCS, Dilip Chenoy, chief executive officer and managing director, NSDC, Surojit Roy, head, marketing, Gras Academy, and Bhairavi Jani, national chairperson, CII's Young Indians (Yi) and director, SCA Group of Companies.

The annual spends on the account will be more than Rs 100 crore.

Confirming the development to afaqs!, an NSDC spokesperson says, "The board has recommended Ogilvy as the right choice to handle the creative mandate. Both parties will sign the papers officially in July, when the next meeting will take place."

On May 27, four agencies including JWT, McCann Erickson, Leo Burnett and Ogilvy India had made the final presentations.

According to the NSDC official, Piyush Pandey, executive chairperson and creative director, O&M South Asia, had come for the final round of presentations and that helped the agency to bag the business.

For the record, NSDC was set up in August 2009 as a public-private partnership to fulfil the need for skilled manpower across unorganised sectors. The objective of the organisation is to upgrade skills to international standards through significant industry involvement, and developing necessary frameworks for standards, curriculum and quality assurance.

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