'It's time', says Swiss watch brand Ulysse Nardin at Bengaluru Airport

By Surina Sayal , afaqs!, Mumbai | In OOH News | June 02, 2011
In all, 43 GPS-synchronised, high-end design Swiss made clocks have been installed at 23 locations within the airport to aid top of mind recall for the brand.

Ulysse Nardin, the Swiss watch manufacturer, with the famed 'anchor' logo, in association with the out of home major JCDecaux India, recently made innovative use of the new long-term advertising opportunity at Bengaluru International Airport (BIAL). The brand has installed high precision clocks at 23 key locations across the airport.

Multiple presence of the clocks at key locations was the core idea behind the campaign. This enables the brand to reach out to its target audience consisting of HNI (high net worth individuals) and SEC A1, A2, at the Bengaluru Airport, which is the gateway to the Tech City. The objective was to create brand awareness and top of the mind recall for the 1846-launched brand, Ulysse Nardin.

Rene Baumann, vice-president, commercial, BIAL, says, "With the showcase installation of the Ulysse Nardin clocks at Bengaluru International Airport, we have taken yet another pioneering step in our association with brands. As a luxury brand, Ulysse Nardin now reaches out to a highly coveted audience by providing a basic facility in a definitive manner."

In all, 43 GPS-synchronised, high-end design Swiss made clocks have been installed at 23 locations within the airport. Of these, four world clocks showing various time zones from five locations around the world are placed at the domestic and international departure and arrival lounges, while four sets of two clocks and 15 single clocks have been placed at other locations across the airport.

The installation of the clocks was successfully carried out in two stages. In the first stage, 19 clocks were installed in three days, with meticulous planning. During the second stage, the world clock and the other clocks were installed in five days, with the support of the BIAL airport team.

Kelaine Roethlisberger, brand manager, Ulysse Nardin, says, "Ulysse Nardin is honoured to be the first Swiss luxury watch brand to install clocks in India's Bengaluru International Airport. Other than adding to the beautiful ambience of the airport, the brand is now able to provide time to the highly coveted passengers of Bengaluru International Airport."

Frederic Brun, chief operating officer, JCDecaux India, adds, "We are very pleased to partner with a prestigious brand like Ulysse Nardin for a long-term association with this new clock sponsorship contract activity." The campaign is a long-term activity at BIAL, which will run into years.

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