afaqs!

Indian businesses to go global with Google's new tools

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 02, 2011
The company has introduced Google Global Market Finder and Google Ads for global advertisers, a free online tool for Indian advertisers to find new markets overseas.

Continuing its focus on the Indian small and medium sized business (SMB) sector, Google India has announced the launch of Google's Global Market Finder (translate.google.com/globalmarketfinder), a free online tool for advertisers to find new markets overseas. The tool is designed to help Indian businesses to expand and reach out to potential customers in the international arena. The tool will be available as part of Google Ads for Global Advertisers (www.google.com/adwords/globaladvertiser), a new website and hub for businesses to identify, reach out and engage with customers worldwide.

Global Market Finder will help in identifying new markets with high demand for one's products and services. When one enters keywords that describe a product or service and selects the region he/she would like to explore, Global Market Finder automatically translates those keywords into any of the available 56 languages used in the selected region. Then, it will rank each location by opportunity based on factors such as local search volume, suggested bid price, and competition for each translated keyword.

Thus, Google Global Market Finder will help businesses of all sizes and address traditional barriers to international expansion, such as finding the right customers, translating their websites and ad campaigns into local languages and reaching customers in foreign markets with relevant ads.

On the other hand, Google Ads for Global Advertisers is a new website where Indian businesses can learn how to expand into foreign markets. It contains tools and tips which would help grow their businesses.

Speaking about Google Global Market Finder, Sridhar Seshadri, head, online sales, Google India, says, "We have seen tremendous success with the adoption of our AdWords platform by Indian SMBs in the last two years in the domestic market. And, with the launch of these new tools for export-oriented businesses in India, we want to bring the benefit of Google's global reach and help Indian SMBs compete on a global stage and overcome traditional hurdles of marketing in the international market."

According to Google, it has already helped hundreds of thousands of businesses reach new customers in foreign markets. The two new tools are expected to help even more businesses realise their global potential. These tools are especially relevant for small and medium enterprises (SMEs) as they do not have the resources required for in-depth research and insights into unexplored markets.

Search Tags