afaqs!

Insta Exhibitions ropes in Pankaj Sharma as VP, design

By Nandana Das , afaqs!, New Delhi | In Advertising | June 02, 2011
Sharma's mandate will involve leading the design portfolio, with key priorities under Insta Exhibition's smart products vertical.

Insta Exhibitions, a part of Insta Worldwide, has appointed Pankaj Sharma as vice-president, Design. The company primarily deals in the design, manufacture, implementation and execution of portable, modular products and custom made solutions for all point of contact activities such as exhibitions, trade fairs, conferences and below the line (BTL) activities.

Sharma, who will be based in Gurgaon, will report to Ved Prakash Kedia, director, Insta Exhibitions, India.

Sharma's mandate will primarily involve leading the design portfolio, with key priorities under Insta Exhibitions smart-products vertical. Talking to afaqs! Sharma says, "I will not only be responsible to look after incremental innovation in the day-to-day project deliveries, but will also have to bring about innovation in the company's product behaviour and functionality."

In addition, Sharma will be responsible for creating a strong design culture in the organisation, which includes implementing the best practices in the design industry, and processes and system level initiatives to meet the organisation's goal.

About taking up the new role, Sharma says, "The decision to move to Insta was primarily to experience design challenges in representing brands through environment and 3D space. I also wanted to implement my learning that I have acquired over the years."

He joins the Insta Group from Tata Elxsi, where he worked as a senior manager for the northern region. His job there was to execute and deliver project-related designs to customers in North India.

Sharma, who has a Masters degree in Industrial Design from IIT Delhi, has had a career spanning over 14 years. He has varied experience in multiple roles such as product design, packaging design, and brand development.

Sharma started his career with a company called 3D Solutions in Delhi, and then moved to Tata Elxsi. After this, Sharma shifted his base to the UK, to work with Land Rover at Gaydon Studio, and later moved to the US to work with Ford Motor Company at its Product Development Center (PDC) in Dearborn. He came back to India, for his second stint in Tata Elxsi.

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