Jagran Prakashan launches three more editions of The Inquilab

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | June 10, 2011
The Urdu daily has added Delhi, Kanpur and Bareilly editions, taking The Inquilab's total editions to five.

Following the launch of the Lucknow edition of The Inquilab, Jagran Prakashan (JPL) has launched three more editions in North India from June 09 -- Delhi, Kanpur, and Bareilly.

JPL, in all probability, will launch an edition from Moradabad on June 14, followed with editions from Gorakhpur, Varanasi and Allahabad on June 21, and Agra, Aligarh and Meerut on June 27. Though these dates are tentative, all the above mentioned editions are expected to be launched by the end of this month.

The Inquilab is targeted at the upmarket, affluent, Urdu-speaking population, across a range of markets in the North. The daily is being positioned as a family newspaper, with content for everyone. There will be dedicated content space for women, kids and youth, apart from the regular national and international news, sports, city, business and entertainment.

According to a company official, there's a fair amount of competition around. "There are a lot of Urdu newspapers in the market, and it's a fairly competitive space. However, our positioning of The Inquilab as a nationalistic paper will be the key differentiator. The newspaper will also raise community-specific issues. It is known for its responsible journalism, and the new editions of The Inquilab will continue to reflect this in their approach," he says. The official further adds that while the print runs for Urdu papers are small, the readership numbers are huge.

All three new editions will, on an average, have 12 pages on weekdays, and 16 pages on weekends. Additionally, there will be two supplements -- one on Fridays, and the other on Sundays.

Shahid Latif is the editor for The Inquilab, and has been responsible for the makeover of the Urdu daily. The content planning for all the new editions has been done under his overall guidance. Shakeel Shamsi is the editor for the editions in the North. He has an experience of over 25 years in journalism.

With the three new launches, JPL now has 85 editions across four languages, covering 14 states.

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