To add value to its media offering in the west, Mudra Max has integrated all the mass media teams into a single unit -- Mudra Max Media, and has announced the elevation of Samir Khanna as media head, west. Prior to this, Khanna was in charge of all Mumbai clients for Mudra India.
Khanna will be looking after the Mumbai and Ahmedabad clients, and will be based in Mumbai. He will report directly to Pratap Bose, chief executive officer, Mudra Max, and will also work closely with the other unit heads at Mudra Max.
Well-versed with numbers, and with a degree in management, Khanna has over 13 years of professional experience in media. He started his career with HTA, and later worked in agencies such as Lodestar, TME, and Madison. He has managed brands like HUL, ITC, Kodak, Godrej, and Parle, among others.
Commenting on his new appointment, Khanna says, "This is an exciting time at Mudra Max. The consolidation of the mass media offering gives us the required width and we look forward to providing truly integrated media solutions to our clients."
He adds, "I look forward to working closely with the heads of our experiential and non-traditional media offerings, to take media from a pure awareness generation role, to a function that builds increasing levels of engagement with the consumer at each step of a brand's marketing efforts."
For the record, Mudra Max consists of 16 strategic business units including Connext (business solutions through media), RADAR (connecting brands and consumers through media), Primesite (out of home solutions), Prime Consult (outdoor environment consulting), Prime Retail (retail and visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), Celsius (events marketing), Multiplier (trade marketing), StreetSmart (ambient out of home solutions), Terra (bottom of the pyramid marketing), 10 Integrated (sports marketing), Videotec (brands + entertainment), Pratham (field force management), Mudra Concrea (youth marketing) and Clear Channel Mudra (global out of home solutions).
Its clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips, and Wrigley's, among others.