Ogilvy Bengaluru wins RMZ Corp's creative business

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | June 16, 2011
The win is the result of a multi-agency pitch.

It has been learnt that Ogilvy India's Bengaluru branch has won the creative mandate for the Bengaluru-based corporate real-estate company RMZ Corp. The account was acquired about a week ago.

RMZ Corp has built and managed the offices of firms like Accenture, Google, Shell, Ford, British Telecom and Reuters.

The agency chose to remain unavailable for comment on the development, and the authorities at RMZ Corp were unreachable. However, reliable senior level industry sources close to the development have confirmed the news to afaqs!.

It is also learnt that the win is the result of a multi-agency pitch that saw the participation of several creative agencies in the South.

It may be recalled here that earlier this year, afaqs! reported that the digital agency 22feet had been awarded the digital creative business for the RMZ Corp account. RMZ Corp was in the news recently for its revamped company website

Since 2007, Lowe Bengaluru has been handling the mainline creative duties for RMZ Corp. Prior to that, the creative mandate was with the Bengaluru-based creative hot-shop Watermelon; the agency won the account in June 2005. Prior to Watermelon, the account was with JWT.

Headquartered at Bengaluru, RMZ Corp's other offices are located at Chennai, Hyderabad, Kolkata and Pune. The company has also expanded its activities to Mysore, Mangalore, Coimbatore, Kochi and Nagpur.

India's leading corporate real-estate developer since 2002, RMZ Corp currently carries the philosophy of 'Being the Change'. Primarily a real-estate developer, it plans to unveil some of its residential projects shortly. Interestingly, RMZ Corp is also a founding member of the Indian Green Building Council and a member of the U.S. Green Building Council.

Three months ago, Ogilvy Bengaluru won the creative duties for five brands under the British Nutritions umbrella, including a weight loss meal supplement called Slimlife, the fitness product portfolio (product names include X-tra Whey, X-tra Mass and X-tra Gainer, among others), and three other new brands targeted at mothers and children.

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