Black Swan Life hires Rozanne Singh as director and creative partner

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | June 17, 2011
Singh's primary mandate comprises handling the newly-acquired brands Domino's Pizza, Sri Lanka, and Derby Clothing, Chennai.

The Mumbai-based creative agency Black Swan Life has expanded its creative function. The agency has brought on board Rozanne Singh as director and creative partner.

Singh will report to Sukumar Menon, founder, Black Swan Life. The reporting structure at the agency, however, is not a very stringent one.

In her previous assignment, a few years back, Singh served as creative head of Publicis India's (now Capital) Mumbai branch. In the interim period, Singh has been working as a consultant to several creative agencies.

Amongst her other responsibilities at Black Swan Life, Singh's prime mandate includes handling the newly-acquired accounts of Domino's Pizza, Sri Lanka, and the leading menswear brand Derby Clothing, Chennai. "I have an extensive background in clothing, retail and fashion brands, so I'm looking forward to working on Derby Clothing," Singh tells afaqs!.

With this appointment, the agency's creative staff strength has now reached five. Currently, the planning and servicing functions are being handled by one person each. Menon informs afaqs! that the agency will surely rope in more planning talent in the near future, and that the ultimate goal is to allot balanced weightage to Black Swan Life's creative and planning operations.

Part of her reason for joining Black Swan Life is the agency's small set-up. "I've been part of the large agency set-up for a long time. I would now like to experience here, the opportunities for professional, as well as personal growth," Singh smiles.

Menon adds that one of the reasons she joined the agency was because she liked the agency's philosophy. Elaborating, she says, "Besides working on brands, Black Swan Life wants to emerge as a brand itself. That is something I can relate to."

An alumnus of St. Xavier's College and Xavier's Institute of Communication (XIC), Singh brings to the table around 20 years of work experience. Prior to Publicis India, Singh was at Publicis Ambience. While at Publicis India, she worked on brands such as Garnier and Fidelity, at Publicis Ambience, she worked on brands such as Lakme and Whisper, amongst others.

And, before that, Singh was at Rediffusion, where she worked primarily on the Taj account. Before Rediffusion, Singh was with Contract Advertising where she worked on the brands Shoppers Stop and Farex.

Singh joined Contract from Mudra. In Mudra, she worked extensively on the HSBC credit card account, amongst other brands. Prior to Mudra, Singh was with JWT (she worked closely on the Pepsodent account) before which she was with Trikaya (now Grey). At Grey, Singh recalls having worked on Kotak Mahindra and Arvind Mills, amongst other accounts.

Trikaya followed Nexus, the first advertising agency she worked at. At Nexus, she mainly worked on the Oberoi Group of Hotels.

Singh has also served as consultant to several creative agencies in the course of her career, and will continue to do so in the future.

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