Lanco Infratech, dealing in integrated infrastructure enterprises, in an effort to represent its diverse businesses, has unveiled a new brand identity comprising a new logo, with the new tagline 'Always Inspiring'. Interestingly, the re-branding also happens to coincide with Lanco completing 25 years.
Conceptualised and executed by the company's internal corporate communication team, the new logo in red, represents passion and energy. There is a slant on the letter 'A', which symbolises dynamism. Moreover, according to the company, the font used signifies strength. "In totality, the new logo represents a modern and youthful identity, and the overall simplicity of the logo makes it timeless," says Babu.
The company's earlier logo was grey in colour, with a yellow flame burning above it, with the tagline 'Inspiring Growth' placed below the logo.
Talking about the new tagline further, Babu explains, "We have walked a long way, since our inception. Though we started with the intention of continued growth, we now want to inspire other companies. The new tagline 'Always Inspiring', reinforces this objective."
In a bid to promote its new look, the company plans to spend approximately Rs 15 crore through various business-to-business associations.