It's time for change. And therefore, Zee Network has decided to adorn itself with a new corporate brand identity, featuring a fresh logo with the tagline 'Umeed Se SajeZindagi'.
Developed by the in-house team, the new logo of Zee TV is designed in an aqua blue colour, featuring a stylish font. The design, with its upward flourish, signifies the upward movement of desires and wishes. The abstract form of the 'Z' and the vibrancy of aqua blue bring in modernity and freshness to the brand.
Zee has closely collaborated with its creative agency Draft FCB-Ulka to develop the new corporate brand TVC. Produced by Equinox, it captures the sky as the canvas. This was brought through by the protagonist in the TVC -- the girl-child, and her desire to succeed. It's a metaphor for the woman, echoing the emerging paradigms, with fresh beliefs and a zest for life.
Keeping with this DNA of the new brand identity, Zee TV premiered two new shows, ShobhaSomnath Ki and MrsKausik Ki PaanchBahuein, on June 20, at 8 pm and 10 pm, respectively. India KeJaanbaaz is another reality show that will look at making real heroes out of the common man.