Sunanda Chadha joins Publicis Ambience as vice-president

By Devina Joshi , afaqs!, Mumbai | In Advertising | June 21, 2011
Chadha comes in from Percept/H, where she was vice-president. She will work chiefly on the Citibank account.

Sunanda Chadha has joined Publicis Ambience, Mumbai, as vice-president on Citibank. In her last assignment, she was working with Percept/H as vice-president, across several of the agency's flagship accounts such as Force India Formula One Team, the Sahara group, Edelweiss, DLF and Hero Honda, amongst others.

Nakul Chopra, chief executive officer, South Asia, Publicis, remarks, "Chadha makes an immediate impression with her 'can do' attitude, and with her rich background in diversified communications for brands, she brings together an ideal mix of talent and experience to lead the Citibank account." He adds that he looks forward to Chadha leading Publicis Ambience to an 'even stronger relationship with the client'.

On her appointment at Publicis, Chadha comments, "Citibank is a global brand that has been present in India for more than 100 years, and one that is poised to take the banking experience to the next level in India. I'm looking forward to working with the strong team at Publicis, with the likes of AshishKhazanchi and (Nakul) Chopra, and contributing to some great work."

Chadha brings with her over 13 years of experience, having started off at Triton Delhi as a management trainee. Shortly thereafter, she moved to Media & Marketing Services (M&M), an ad agency where she spent a significant number of years. Subsequently, she decided to launch her own 360 degree agency venture, titled Better Relations, which was later renamed Nonya& Roy Communications.

After six-and-a-half years of entrepreneurship, Chadha wound up the company and joined Percept/H in 2003 and has been there ever since. Chadha relocated from Delhi to Mumbai for this assignment. She has worked on several financial brands at Percept, which should benefit her while handling Citibank, she says. These brands include Bank of Baroda, Edelweiss, India First Life Insurance, the Sahara Group's set of financial brands, and Future Money.

During her career, some of the other brands she has worked on include Aamby Valley City, United Breweries, Whyte & Mackay, AT&T, RadicoKhaitan, the Future Group, Filmy, and Force Motors.

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