Sony Ericsson has appointed P Balaji as managing director. Balaji, whose appointment will be effective from July 1, is vice-president, business development, corporate affairs and communications at Ericsson India.
As managing director of the company's operations in India, Balaji will play an instrumental role in establishing Sony Ericsson's leadership position in the Android market, and will work closely with operators and distributors in the country.
Balaji says, "With Sony Ericsson's strong brand, its Android-based Xperia smartphones, the company is poised to bring superior communication and entertainment experiences with the latest technology to the dynamic and passionate consumers of India. It is an exciting phase of Sony Ericsson's development."
Earlier, Balaji oversaw marketing, strategy and technical solutions for Ericsson India. He has also worked for AT&T, Lucent India and the Tata group, holding various senior management positions.