Sony Ericsson appoints P Balaji as MD

By afaqs! news bureau , afaqs!, New Delhi | In Marketing
Last updated : June 22, 2011
Balaji's appointment will be effective from July 1.

Sony Ericsson has appointed P Balaji as managing director. Balaji, whose appointment will be effective from July 1, is vice-president, business development, corporate affairs and communications at Ericsson India.

Speaking about the appointment in an official release, Matthew Lang, head, Asia-Pacific, Sony Ericsson, says, "Balaji has an excellent experience and understanding of the Indian telecommunications market. He will play a key role in Sony Ericsson's long-term growth ambitions in the region by bringing our Android-based Xperia smartphones to the Indian market and further strengthening relationships with local operators, retailers and consumers."

As managing director of the company's operations in India, Balaji will play an instrumental role in establishing Sony Ericsson's leadership position in the Android market, and will work closely with operators and distributors in the country.

Balaji says, "With Sony Ericsson's strong brand, its Android-based Xperia smartphones, the company is poised to bring superior communication and entertainment experiences with the latest technology to the dynamic and passionate consumers of India. It is an exciting phase of Sony Ericsson's development."

Earlier, Balaji oversaw marketing, strategy and technical solutions for Ericsson India. He has also worked for AT&T, Lucent India and the Tata group, holding various senior management positions.

First Published : June 22, 2011
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