Haresh Nayak elevated to Posterscope India Board

By Surina Sayal , afaqs!, Mumbai | In OOH News | June 23, 2011
Keeping in mind his significant contributions Haresh Nayak, managing director, Posterscope India, has been elevated to the Group's board.

Aegis Media has recently announced the elevation of Haresh Nayak, managing director, Posterscope India, to the Posterscope India Board.

Nayak played a leading role in the launch of the group's second OOH agency, Brandscope in India, as well as that of the retail agency, Hyperspace.

Commenting on Nayak's elevation, Ashish Bhasin, chairman India and chief executive officer South-East Asia, Aegis Media, says, "Haresh has played a key role in the spectacular success of the Posterscope Group in India. In view of his significant contributions, his elevation to the board was a natural progression. I am sure he will lead the Posterscope India Group to a market leadership position in a short time."

Nayak says, "The journey so far has been very good, but the true test starts after the second year of operations in the OOH (out of home) domain. I know we have a lot more to achieve and I am confident of my team to continue this success for many years to come."

He also adds, "Posterscope India is a true global OOH company, with a clear focus on adding value to clients business by investing in consumer research, world class tools and the best systems, which is far beyond the traditional OOH deliverables."

Nayak has spent over 15 years in the OOH media with broad experience in OOH, retail, research and management. He started his career with Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he held the position of business director and national buying head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.

For the record, Posterscope Group is a part of the Aegis Media India Group that also comprises Isobar, the world's leading Digital agency, Carat Fresh Integrated (Activation and BTL), Hyperspace (Retail), Vizeum, Brandscope (OOH), iProspect, the world's leading search marketing agency, and Carat, the media buying & planning giant.

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