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Amar Ujala launches two offerings for the youth

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | July 01, 2011
The weekly tabloid Yuvan will address school-going children, and Safalta, the monthly magazine, will help students prepare for competitive exams.

Amar Ujala Publications is strengthening its presence among the student population across the Hindi-speaking belt. The group is launching a preparatory magazine for competitive exams titled Safalta.

The monthly title will be priced at Rs 60, and will be launched on July 20. "It will prepare students for competitive exams, including group discussions and interviews not just in the theory, but also help them tackle their weak areas. We will organise activities such as mock sessions and group discussions in various districts, across the Hindi-speaking belt," says Sunil Mutreja, executive director, Amar Ujala.

The all-colour Hindi magazine will be launched with an initial print run of 1.95 lakh copies.

The full-page ad would cost Rs 1.25 lakh. As far as distribution of the magazine is concerned, India Today has principally agreed to distribute the magazine in the entire country, except in Uttar Pradesh and South India. While the title will not be available in South India, in Uttar Pradesh the magazine will be distributed by Amar Ujala itself.

The magazine will have 200 pages on an average, and each issue will carry a 32-page booklet on various subjects. The inaugural issue will carry a booklet on Mathematics.

Apart from this, the group is also launching a weekly tabloid in Hindi language titled Yuvan, in Chandigarh and Kanpur this Saturday.

The weekly tabloid will target students in the age group of 15-18 years, and will be a round-up of the news that happened throughout the week. Apart from current affairs, the weekly will carry information on the latest gizmos, and explain how to use and leverage the internet. It will also cover personality development, international news, health issues, diet, exercises, yoga and lifestyle.

"The product will have anything and everything for the youth, right from lifestyle-related topics to knowledge and career-related matters," says Mutreja.

He informs that after the Chandigarh and Kanpur launch, the tabloid will be extended to other parts of the country where Amar Ujala is present. While the Chandigarh edition is being launched with an initial print run of 40,000 copies, the Kanpur edition will begin with 50,000 copies.

The tabloid will be distributed free of cost with the group's Hindi daily Amar Ujala in the first month, but will bear a cover price of Rs 5, and will be on its own, thereafter. The weekly will also be extended to several schools across the Hindi-speaking belt. It will be a 24-page all-colour product.

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