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Scarecrow wins creative duties of Core Projects and Technologies

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | July 11, 2011
The agency won the account sans any pitch and will handle all aspects of Core's communication, including creative, strategy, design, activation and media.

Scarecrow Communications has won the creative duties of Core Projects and Technologies, the integrated education company. The agency has won the account sans any pitch, and will handle all aspects of the company's communication, including creative, strategy, design, activation and media.

Confirming the development, Raghu Bhat, founder and director, Scarecrow Communications, says, "Education is one of the fastest growing sectors in the Indian economy. Working with a market leader like Core is an opportunity to address multiple target audiences in India and abroad, with an array of exciting strategic and creative solutions. It is more like associating with a cause when we are associating with the brand Core."

According to Manish Bhatt, founder and director, Scarecrow Communications, the other reason for being proud about this association is Core's international client list. "It includes the world's most respected institutions such as the Oxford University in the UK and NASA in the United States."

For the record, Core Projects and Technologies is one of the largest integrated education companies, headquartered at Mumbai with a presence in more than three continents and offices in Atlanta and London. The company provides technology-enabled education solutions to government bodies, schools and students. It claims to employ more than 1,000 people and had registered an annual revenue of more than Rs 1,100 crore in FY 2010-11.

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