Onads Communications has roped in Milind Palav as senior creative director. With the development, Palav ends a stint of more than two-and-a-half years with McCann Erickson, where he last worked as creative director.
"We are an idea-centric company. The foundation of my career has been around ideas. So we look at bringing onboard people who think holistically. Palav is someone who also thinks from the business perspective of the brand and not merely about the creative aspect," Maniar adds in a conversation with afaqs!.
With more than 15 years of experience, Palav began his career in 1995 with Enterprise Nexus as an illustrator. After three years, he moved to Euro RSCG and thereafter, has had stints at Lowe Lintas India, Lowe Nairobi and DDB Mudra before joining McCann Erickson.
Among the brands he has worked on through his career are Reliance Mobile, Volkswagen, Union Bank of India, Coca-Cola, Hyundai, Philips, Perfetti and Jet Airways, among others.
His works have been selected at various award shows including Cannes, One Show and Clio.
Palav sees Onads as a bigger canvas for him to work on, with increased responsibility.
"After having worked at various agencies, Onads came across as a refreshing place. Onads has built itself into an excellent creative agency with a strong team and exemplary work ethics. It gives me a chance to lead from the front and of course, work closely with Maniar, who has a career track record of doing outstanding creative work," he says.