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Trequartista Media introduces 90 Minutes for soccer lovers

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | July 20, 2011
Targeted at readers between the age group of 13-30 years, the monthly magazine will have 68 pages of content, both national and international. The magazine, which will have an initial print run of 20,000 copies, will be distributed in New Delhi, Mumbai, Bengaluru, Pune, Guwahati and Shillong.

The Kolkata-based publishing house Trequartista Media, has launched a niche magazine for football lovers titled 90 Minutes. The magazine, which is targeted at readers within the age group of 13-30 years, will be a monthly, and will be available for Rs 50.

John Duerden, managing editor, 90 Minutes, says in an official communique, "Magazines are an important part of the whole football culture that needs to exist for football to thrive. Things are changing in Asia. Fans are more sophisticated now. They want high-level coverage of the game, though they want what is relevant to them."

The 68-page magazine will consist of both international and Indian content, and will have an initial print run of 20,000 copies. In terms of content, the magazine will have columns of prominent writers like lso Michael Cox. In addition, Indian footballers, as well as those who write on football from across the world, will also contribute.

The debut issue of the magazine will feature an interview with the Dutch legend Giovanni Van Bronckhorst, who served as captain of the Dutch national team in the 2010 World Cup. The magazine will also have interviews with Indian star Sunil Chhetri and national team coach Armando Colaco, in addition to a host of other features and snippets.

"This magazine will fill the void in the hearts of all football fans in the country, who have never had a magazine to read on their favourite sport. The football movement in the country is growing rapidly, and we are highly excited about being a part of it, and perhaps playing a significant role in it," says Atishay Agarwal, editor, 90 Minutes.

90 Minutes will be initially distributed in Kolkata, New Delhi, Mumbai, Bengaluru, Pune, Guwahati and Shillong, with plans to expand the reach to other cities in the future. In order to drive revenue, the magazine will follow the advertising model and will focus on categories with youth as the target group.

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