The Kolkata-based publishing house Trequartista Media, has launched a niche magazine for football lovers titled 90 Minutes. The magazine, which is targeted at readers within the age group of 13-30 years, will be a monthly, and will be available for Rs 50.
The 68-page magazine will consist of both international and Indian content, and will have an initial print run of 20,000 copies. In terms of content, the magazine will have columns of prominent writers like lso Michael Cox. In addition, Indian footballers, as well as those who write on football from across the world, will also contribute.
"This magazine will fill the void in the hearts of all football fans in the country, who have never had a magazine to read on their favourite sport. The football movement in the country is growing rapidly, and we are highly excited about being a part of it, and perhaps playing a significant role in it," says Atishay Agarwal, editor, 90 Minutes.
90 Minutes will be initially distributed in Kolkata, New Delhi, Mumbai, Bengaluru, Pune, Guwahati and Shillong, with plans to expand the reach to other cities in the future. In order to drive revenue, the magazine will follow the advertising model and will focus on categories with youth as the target group.First Published : July 20, 2011