eBus Aidem appoints Joydeep Ghosh as business head in India

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | July 26, 2011
Ghosh joins eBus Aidem from Reliance Communications; he replaces Ajay Verma in the company.

Media consulting, marketing and advertising sales company eBus Aidem has appointed Joydeep Ghosh as the business head in India. In his new role, Ghosh will be heading the eBus Aidem operations in India. He replaces Ajay Verma who quit pursuing his own entrepreneurial ambitions.

With more than 22 years of experience across media and technology services, Ghosh joins the company from Reliance Communications where he was general manager, 3G Project Management Team. In his last role, he was actively involved in the launch of the Digital Delivery of Materials service for news channels, leveraging the Reliance Communications optic fibre network and the chain of retail webstores nationwide.

On the development, Carmine Masiello, chief executive officer, eBus Singapore, says in a press statement, "eBus Aidem is at an exciting stage in India with almost all leading broadcast networks and advertisers on board, and the business is poised to see a strong growth phase in the years ahead. We are confident that Ghosh will provide the leadership required to steer the company during this growth phase with his experience in media, technology and advertising."

Earlier this year, Aidem Ventures joined hands with the Singapore-based eBus Media Network, to form a joint venture that aims to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters.

M Suku, director, Aidem India, says that the company is grateful to Verma for helping establish eBus in India, and would help him set his own venture going forward. He further adds that the team at eBus Aidem will ensure business continuity and will further contribute to the growth with more broadcasters, agencies and advertisers being added every month.

Commenting on the industry and eBus Aidem's role, Ghosh says, "eBus is a transformational initiative that is helping our industry usher in a tapeless future. With the Indian market on the verge of offering more than 1,000 TV channels, a service like eBus not only enhances the efficiency and productivity in a complex and competitive media market, it also empowers advertisers and their agencies to conquer and leverage the daunting logistics of addressing consumers across multiple languages with multiple messaging through the local market channels without bothering about the delivery process."

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