Max Healthcare appoints Olive as digital agency

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 01, 2011
The account was earlier managed by the Bengaluru-based agency Pepper Square.

Max Healthcare has roped in the New Delhi-based digital agency named Olive e-Business to handle its web presence. The agency has won the account after a pitch process, which involved agencies like Webchutney and eDynamic, the digital company claims. The account was earlier managed by a Bengaluru-based agency named Pepper Square.

Olive will be the digital and technology partner, and help Max Healthcare in revamping its web presence. It will manage display advertising, search, and social media initiatives of Max Healthcare. Apart from this, the digital agency will also develop mobile applications for the healthcare brand.

In an official communiqué, Arpita Mukherjee, assistant general manager, marketing and product planning, Max Healthcare, says, "Olive was the obvious choice when it came to understanding our domain needs. It was bang on target."

Siddhant Johri, head, strategy and creative, Olive e-Business, says, "The ease with which we make the switch beyond domain limitations helped us win this key account."

For the record, Olive offers solutions related to web development, web hosting and interactive marketing.

Some of its clients include Subway, LG, Greenply, Luxor, VLCC, HCL, Liberty shoes, JVC, and Dubai Metro.

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