Lowe Lintas has won the creative mandate for iProf. The account will be handled out of their Delhi Office. As part of the association, the agency will contribute to the strategic direction, branding and communication.
Sanjay Purohit, founder and CEO (chief executive officer) of iProf told afaqs! that iProf platform is a revolutionary e-learning delivery mechanism, and it is essential that the benefits of this platform is communicated to students very clearly. "We were looking for a partner who had the experience to introduce disruptive products in the market, and in spite of being large in size can work with a startup organisation as a true partner," says Purohit. Two other agencies had pitched for iProf whose names are not disclosed, on request.
Commenting on the win, Sabyasachi Mishra, chief growth officer, Lowe Lintas India, tells afaqs!, "iProf is an innovative model of how ad agencies should be collaborating with startup businesses, investing their branding know-how as seed capital." The entire iProf campaign would be worth over Rs. 10-15 crore.
Adding to this Naveen Gaur, executive director, Lowe Lintas, says "We plan to do insightful communications for the brand by using our various proprietary strategic tools. We will primarily exploit the print medium to a great extent, in order to promote iProf, along with the use of other mediums.First Published : August 02, 2011