The channel has, however, witnessed a fall of 41 GRPs over the previous week, to register a dip in its relative market share, as well. The relative share of Star Plus has slipped to 24.2 per cent in Week 32 from the 26.1 per cent that it had registered in Week 31.
Colors, meanwhile, not only continues to hold forth in its second spot, but has also managed to up its GRP grade to 269 over the previous week's 266 points. Though, by a minute margin, Colors has also managed to improve its relative channel share for the week -- from 20.2 per cent to 21.4 per cent.
No. 4 GEC player Sony, stands at 187 GRPs after a three-point loss during the week. However, thanks to its primetime fiction property Bade Achche Lagte Hai, the channel's relative share has grown from 14.4 per cent, to 14.9 per cent.
Sony's sibling channel SAB, at the fifth position, has scored 124 GRPs in Week 17. Its relative channel share is 9.8 per cent for the week, up from 9.5 per cent during the same period.
At No. 6, Imagine TV lost 1 GRP during the week, to score 70 GRPs. Its relative share has, in the meantime, grown from 5.4 per cent to 5.6 per cent. STAR One, with 36 GRPs and a channel share of 2.9 per cent, follows it.
Sahara One is at No. 8. The channel's relative share and GRPs have moved up marginally to 2.6 per cent (2.2 per cent in the previous week) and 33 GRPs (30 GRPs in the previous week), respectively.
STAR Utsav and DD1 have garnered relative shares of 2 per cent and 1.3 per cent, respectively.
Balika Vadhu (Colors) leads the list of the 10 most-watched programmes, clocking a TVR of 5.65, followed by Saathiya Saath Nibhana (Star Plus) and Yeh Rishta Kya Kehlata Hai (Star Plus), with TVRs of 4.86 and 4.84, respectively.
The fourth most-watched programme is Pavitra Rishta, with 4.52 TVR. Pratigya (4.31 TVR) and Uttaran (4.12 TVR) follow next. Sasural Simar Ka, Bade Achhe Lagte Hain, Yahan Mein Ghar Ghar Kheli and Taarak Mehta Ka Ooltah Chashmah are also a part of the Top 10 list.