Draftfcb Ulka's second agency, Interface Communications has won the corporate account for Murugappa Group. The news has been confirmed to afaqs! by the company spokesperson.
The agency's Chennai branch will handle this account.
Besides winning agency Interface Communications, agencies that took part in the pitch include JWT, Ogilvy India, Rediffusion-Y&R, R K Swamy BBDO and Hakuhodo Percept.
Previously, the company's corporate brand was handled by JWT Chennai. The agency had created a brand campaign last year announcing the re-branding and a logo change. Lopez Design had crafted the new, red logo at the time.
All the agencies that participated in the pitch have worked on brands from the Murugappa stable at some point in time. For instance, R K Swamy BBDO has worked on brand Roca, Ogilvy has worked on Parryware, JWT has handled TI Cycles and Murugappa's corporate brand Hakuhodo Percept, has worked on BSA Motors (eScooter category), Rediffusion-Y&R has handled the creative duties for Cholamandalam Insurance, and Draftfcb Ulka has worked on Cholamandalam Finance.First Published : August 23, 2011