After appointing Lowe Lintas as the creative agency for its newly-launched SUV Force One, Force Motors is now looking for a digital agency for the brand. Around four-to-five agencies have already pitched for the account. The business size remains undisclosed.
The mandate for the digital agency would primarily be to develop a new website for the Force One brand.
Force One comes with the tagline 'Be the Force'.
Amitabh Bachchan has been appointed the brand's ambassador. Garg says on his appointment, "Bachchan shares a solid identity and a legacy like Force Motors.'
Being launched by a company known for its commercial vehicles, Force One has been one of the most anticipated vehicles in the Indian market. Force Motors unveiled the logo for Force One in June. The vehicle Force One was launched in mid-August.
Priced at Rs 10.65 lakh, Force One will be available across 22 dealers across the country from October. A high decibel, 360-degree campaign to publicise Force Motors' foray into the personal vehicles division is expected to be in its full volume during the festive season.