HIT 95 FM, the radio station which took off five years ago, has embarked upon a new journey by creating a new packaging for its listeners in Delhi and the National Capital Region (NCR).
The radio station has completely changed its style and jingles for this purpose. Talking to afaqs!, Sanjay Hemady, chief operating officer, HIT 95 FM, says, "Though we are still playing the international music in the station as earlier, we have changed the jingles. We have completely changed the sound and style of the station."
Talking about the new formatting, Hemady says, "People have a tendency to shift if they do not get freshness in a particular thing. A change is required after every two-three years to retain the listeners. The new music format is based on the internationally successful contemporary hit radio (CHR) to reach out to anybody who loves international music."
The primary language of the station is still English. Hemady adds, "Most songs played are in English. But, we do play other songs which are not in English, but are internationally acclaimed, and can be in Hindi, Malayalam, Spanish or Latin. The radio jockey speaks in both English and Hindi."
Though HIT 95 FM is currently the No. 9 player in Delhi, as per the latest RAM report released on July 15, the radio station doesn't target a specific audience. It's mainly targeted towards those fond of international music. "HIT 95 FM has a differentiated content and we do not run behind the numbers. We think music appeals to any generation and to any person," says Hemady.
As part of its promotional activities during its birthday, the radio station is also handing out Hard Rock Cafe, Landmark and Spice Jet vouchers to every caller on air for the next two-three days. It has also announced a radio jockey hunt called the 'The Jock Hunt'. "It will be a six-week long promotional event, with an invite to select any like-minded creative mind that fits into the culture and tradition of HIT 95 FM," says Hemady.