Gulf Oil Corporation has signed cricketer Mahendra Singh Dhoni as the brand ambassador for its lubricant brand Gulf. Dhoni will represent Gulf in India as well as in some of Gulf Oils' markets worldwide.
Ravi Chawla, president, lubricants, Gulf Oil Corporation, says, "It is a perfect match. Dhoni personifies the Gulf brand values of endurance, inspiration, care, courage and youth. He is a consistent performer in all conditions and passionately believes in teamwork. Similarly, Gulf Lubricants are tested and proven to perform under the toughest of conditions for extremely long durations, as demonstrated through our products in the diesel and motorcycle lubricant segments.
Chawla adds that the brand will benefit from Dhoni's tremendous credibility across various demographics and geographies. "We are naturally excited to have him as the face of the brand, as he is a youth icon -- confident, result-oriented, and in tune with the times," he adds.
The company claims that Gulf's long association with motorsports, especially in the Le Mans 24 hours endurance race, along with Aston Martin Racing, was another reason that excited Dhoni, known for his passion for cars and bikes, to get associated with the Gulf brand.