Select City Walk calls for creative and BTL pitch

By Nandana Das , afaqs!, New Delhi | In Advertising | September 15, 2011
The pitch is underway in Delhi, the city where the mall is based; the size of the account is estimated at Rs 15 crore.

Select City Mall, the Delhi-based high-street shopping mall, is on the lookout for a traditional creative agency, as well as one which will look after its below the line activities. The pitch is underway in Delhi, where the mall is located. The size of the account is estimated at Rs 15 crore. Apparently, a few agencies have already participated in the pitch, with more expected to participate in the process.

Senior officials close to the development have confirmed the news to afaqs!

This isn't the first time that the shopping mall is looking for a creative partner.

The brief given to the agencies is to help Select City Walk start some aggressive, integrated brand building and positioning exercises to gain prominence through various above the line (ATL) communication such as print, electronic, digital advertising, as well as some rigorous below the line (BTL) activities, in order to increase consumer interaction and connection.

For the record, Select City Walk, located in Saket, houses various Indian and international labels such as Mango, Zara, Satya Paul, Lerros, Bossini, Lacoste, Pantaloons, Adidas, Nike, Puma, Esprit, Calvin Klein, La-Senza, H20, and Ed Hardy to mention a few, all under one roof. It combines luxury and high street shopping, with the presence of various cafes, bistros, restaurants and bars, and multiplexes.

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