Exponential Interactive acquires AdoTube

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 15, 2011
Exponential Interactive owns online advertising firm Tribal Fusion, which is active in India.

Exponential Interactive, the digital company which owns the online advertising firm Tribal Fusion, and engagement video solution provider Firefly Video, have acquired a US-based video ad network called AdoTube.

AdoTube offers various video advertising solutions to advertisers such as interactive pre-roll and in-stream screen takeover, in-stream branded skin, overlay, and video-in-video ads. Apart from this, the firm also offers a solution named 'Ad Selecter', in which a user can actually select the brand message, product, or promotion that he is most interested in.

In an official comminque, Exponential Interactive mentions that AdoTube will remain as an independent entity. In fact, AdoTube will leverage Exponential's global footprint, which consists of 33 locations, across 23 countries, and will immediately expand its presence globally from just the United States. AdoTube will also apply Tribal Fusion's advanced audience platform, consisting of data, targeting, optimisation, and audience insights to its in-stream video solution, making it a more advanced video offering in the market.

Dilip DaSilva, chief executive officer, Exponential Interactive, says, "We are big believers in the potential of online video advertising, and this acquisition accelerates our growth in the rapidly growing online video space."

DaSilva further adds, "In-Stream video ad serving is very much in its infancy, but by combining the advanced data, targeting, optimisation, and insights available in the more mature display space with AdoTube's innovative and interactive video solutions, we feel we can offer advertisers a better online video solutions to engage users in a much deeper way than simply inserting TV ads into online video content."

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