The search giant, Google, has added Contract Advertising to its roster of agencies in India. The company works with a cluster of agencies in India, including Propaganda India (Bengaluru), BBH and others, both in the space of creative and activation.
Industry sources close to the development confirmed the news to afaqs! on ground of anonymity.
In September 2010, the search giant, in an effort to increase Chrome's market share in India, had launched its first print campaign - a full back-page advertisement, across the country. The company used all major newspapers including The Times of India, Economic Times, Mint, Hindu and other leading papers.
According to several media reports, Google has predicted that India will add 200 million internet users in the next two years. Furthermore, the search giant expects India to reach at least 300 million internet users by 2014, from the 100 million users now, with telecom service providers investing in high speed wireless infrastructure and smartphones becoming cheaper.
For the record, Google was founded by Larry Page and Sergey Brin, while they were attending Stanford University as PhD candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The web giant has recently launched its brand new social network, Google +.First Published : September 21, 2011