Candid Marketing adds four brands to its kitty

By afaqs! news bureau , afaqs!, Mumbai | In OOH News | September 28, 2011
The brands include GlaxoSmithKline (GSK), Schneider Electric, Eveready, and Reebok.

The strategic brand activation agency Candid Marketing, has recently added four new brands to its portfolio. The brands include GlaxoSmithKline (GSK), Schneider Electric, Eveready, and Reebok.

For its new clients, Candid Marketing has conceptualised extensive experiential and digital activation campaigns that are slated to target very specific groups of consumers. The activation campaigns will span multiple formats such as mall promotions, school contact programmes, residential activation programmes and internet activation, amongst others. The campaigns for these brands are expected to take place over the next couple of months.

Addressing these new developments, Atul S Nath, managing director, Candid Marketing, conveys in an official communiqué, "The J-A-S (July-August-September) quarter has been brilliant for us. We are doing exciting activation campaigns for our relationship clients such as Hindustan Unilever, Microsoft, Colors, Oakley, Philips and Nokia. In addition to that, we are also engaging with new clients. We have always enjoyed working in new brand categories and this quarter has thrown up five new category challenges for us."

It may be noted that in the recent past, Candid Marketing executed activities for Jaypee Greens and is also currently working on the same for Dabur India and India Infoline.

For the record, Candid Marketing has been in the business of working on experiential and digital activation campaigns for the past 16 years. The company offers both a creative-centric approach, as well as an expertise in digital activation. Over the years, Candid Marketing has conceptualised over 15,000 brand activations and events in more than 160 cities, covering over 3,000 locations across the country.

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