R K Swamy BBDO will manage the creative mandate for the sanitary ware brand Parryware. The account was earlier being handled by Ogilvy India. Parryware, originally owned by the Chennai-based Murugappa Group, is now a part of the Spanish Roca group. The agency is slated to look after the brand re-launch, as well.
R K Swamy BBDO is a part of R K Swamy HANSA. Together, the group offers creative and media services, market research, direct/CRM and advanced analytics, events and activation, healthcare communication, PR, social and rural communication, and more.