Komli Media partners with Jivox for a strategic video partnership across Asia-Pacific

By Shibani Gharat , afaqs!, Mumbai | In Digital | October 07, 2011
Komli has bagged the exclusive license to represent and offer video advertising solutions (owned by Jivox) to advertisers in the Asia-Pacific market.

Komli Media has announced a strategic partnership with the cross-platform interactive video advertising company Jivox. The partnership will entitle Komli Media to utilise Jivox's interactive video platform in the Asia-Pacific region for video advertising.

The Komli-Jivox partnership across Asia-Pacific is based on revenue sharing model. Komli Media's advertisers will now be able to gain an entire spectrum of solutions including video interactive advertising under one roof.

Komli Media can now exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices. The Jivox technology enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads, powered by interactive and social sharing widgets.

Speaking about the demand for engaging video advertising, Prashant Mehta, chief executive officer, Komli Media, tells afaqs!, "Over the last quarter, we have noticed that the marketers in India, Southeast Asia, and Australia are demanding very strong video capabilities. They have noticed that consumers spend a lot of time on video and video type environments. In fact, the Singapore, Australia and Hong Kong markets are large video markets."

Komli Media currently provides marketers with solutions across brand marketing, performance marketing, mobile, search, and social media. "The only thing that Komli had missing was strong video solutions. Through this partnership, we gain a superb video platform that has the best analytics and performance measurement," adds Mehta.

Jivox had a relatively smaller presence in India, although it was strong in the US. It now gains the ability to generate revenues across the Asia-Pacific where they had no presence, besides its presence in India.

The advanced integration, detailed analytics, and audience engagement will come customised and at a premium price for the advertiser. "Our creative team will provide custom-made solutions to an advertiser. The back-end support will be provided to the publisher by the Komli-Jivox team. Hence, even the most non-sophisticated, or not that technologically advanced publishers can seamlessly adopt this technology," adds Mehta. The publisher also stands a chance to gain out of this deal as Komli has a revenue sharing model with its publisher network.

Mehta mentions that he has already spoken to 15 of Komli's top clients about this new deal, and claims that all of them were enthused about Jivox.

He says that the video interactivity application will help the FMCG, automotive, consumer durables, education and entertainment segments the most as these segments need consumer interactivity.

Komli had recently acquired 100 per cent stake in a mobile ad network named ZestADZ. Prior to ZestADZ, Komli acquired Aktiv Digital in June. In 2010, it bought a site representation company called PostClick, and an online advertising firm named Indoor Media. In May, the company had tied up with Efficient Frontier, an US-based digital marketing solution provider, to offer search engine marketing solutions to advertisers. Komli had also received a funding of Rs 67.5 crore in January.

Headquartered in Mumbai, Komli Media has offices in Bengaluru, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London (UK), Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America).

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