CNBC Awaaz-Storyboard Consumer Awards 2011: Rewarding consumer-recommended brands

By afaqs! news bureau , afaqs!, Mumbai | In Media | October 13, 2011
The awards ceremony, in its seventh year, saw brands such as Airtel, HUL, SBI, LIC, Maruti Suzuki and Big Bazaar emerge as winners.

CNBC Awaaz-Storyboard Consumer Awards 2011 was held at Taj Lands End, Mumbai on October 12. The awards are the result of a consumer study executed by The Nielsen Company. This is the seventh year of the award ceremony. Initially, these awards were called CNBC Awaaz Consumer Awards, and were renamed as CNBC Awaaz-Storyboard Consumer Awards due to the integration of Storyboard and the show completing 10 years.

With more than 5,500 respondents across consumer hubs such as Delhi, Mumbai, Kolkata, Bengaluru, Ahmedabad and Chennai, the research study has brought to the fore several important consumer insights.

The awards were primarily given away under three main categories, namely 'Awards by Popular Choice', which explored consumer recommendations; the 'Awards by Jury' and 'Special Commendation Awards', which identified the best marketing or brand initiatives of the year.

Among the winners, there have been the predictable ones such as LIC in the Life Insurance and NBFC segment. State Bank of India ranks No. 1 in the BFSI segment (banking).

In automobile, Hero MotoCorp is the Most Recommended Two-Wheeler Brand, whereas the country's largest four-wheeler manufacturer, Maruti Suzuki, leads the four-wheeler segment.

In the personal technology front, there are many categories and several winners. In mobiles, Nokia still rules as a consumer recommended brand.

Dell is the winner in the Laptop category; Sony leads in MP3 Players, Digital
Camera and Gaming System segments and has emerged as the Most Recommended Lifestyle Technology Brand. LG walks away with the top spot in the entire consumer durables spectrum.

The retail brand, Big Bazaar, wins hands down again this year in the Most Recommended Modern Retail Brand of the Year category. FMCG giant HUL is the Most Recommended FMCG Company of the Year.

While the survey declares Star Plus as the Entertainer of the Year, Airtel has emerged as a clear winner in the Telecom Service Providers category.

In the Entertainment category, Ranbir Kapoor received the Brand Ambassador of the Year award.

Life Insurance Corporation of India, Nokia and Airtel won the Consumer's Trusted Choice award. This award is judged based on the loyalty scores.

PepsiCo India's 'Change the Game' campaign for the ICC World cup 2011 won the campaign of the year.

The winners were adjudged by a jury that comprised of eminent members such as S Y Quereshi, chief election commissioner; Karan Johar, film director and producer; Harsha Boghale, cricket commentator; and Anuradha Sengupta, editor, Storyboard.

Speaking on this occasion, Sanjay Pugalia, editor-in-chief, CNBC Awaaz said that India has evolved as the world's most dynamic market with respect to emerging trends in consumer behaviour and its advertising and marketing landscape. It is amazing to see the phenomenal growth in the number of brand categories and trends over the last seven years.

"These brands have broken the barriers of language and nationality, rising up to the coveted position of India's most recommended brands. Setting new benchmarks, CNBC Awaaz-Storyboard Consumer Awards have transcended into an initiative that salutes the Indian brands and the people behind them, that millions of Indians have chosen to buy, to try, to experience and to own," added Pugalia.

The event witnessed a panel discussion on 'Globalising Brand India and Building Global Brands', involving panel members such as Nitin Paranjpe, managing director and chief executive officer, Hindustan Unilever; Pradip Chaudhuri, chairperson, State Bank of India; Anand Kripalu, MD, Cadbury India; and Kishore Biyani, CEO, Future Group. The session was moderated by Pugalia.

Prithviraj Chavan, chief minister of Maharashtra was the chief guest at the awards ceremony.

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