August Communications wins the mandate of IFFCO-Tokio General Insurance

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | October 14, 2011
The agency has won the creative duties of IFFCO-Tokio General Insurance through a multi-agency pitch that was held in the Capital. The size of the business is estimated at Rs 14 crore.

Delhi-based creative agency August Communications has won the creative duties of IFFCO-Tokio General Insurance. The agency has won the business via a multi-agency pitch that took place in the Capital. The size of the business is about Rs 14 crore.

Speaking to afaqs!, Manish Bhatt, Vivek Dhyani and Ambar Sharan Lal, partners, August Communications, say, "Currently, we are on a growth curve. With the three wins, we intend to support all the brands, both, in strategic as well as creative ideas."

Prior to this, Publicis India was the incumbent agency on the account. The creative duties were assigned to Publicis India following a multi-agency pitch that also involved Percept Hakuhodo, R K Swamy BBDO and Brand Curry, in 2008. However, the agency parted its way with the insurance brand in 2009. At the same time, ZenithOptimedia had bagged the media duties of IFFCO-Tokio; the media agency continues to handle the duties.

Before Publicis, Dentsu handled the creative duties for the brand for three years; its media arm, Dentsu Media, handled the media duties. Rediffusion DY&R handled the creative duties before Dentsu, from the time the company came into being in 2001.

August Communications has also bagged the creative duties of Viva Pharmacy (part of Surya Healthcare) through a multi-agency pitch. This is the first time that the company has appointed a creative agency in an effort to give its brand a big boost in the healthcare market. The company plans to set up 100 Viva stores in the next one year in and around Delhi and National Capital Region (NCR). It also plans to set up a chain of 500 stores, of 150-1,000 sq. feet size, over a period of three years.

Lastly, August Communications has been retained by Times OOH as its creative agency. The company in the past has worked with The Republic as its creative agency for its campaign, Innovate. The campaign was targeted at advertisers, media planners and buyers, to project how brands should utilise the new and different OOH formats that are available today in a creative way.

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