afaqs! has learnt from reliable sources that the electrical accessories brand Anchor Electricals, a 100 per cent subsidiary of Panasonic, is on the lookout for a creative agency. The pitch that is currently underway in Mumbai is for its entire product portfolio, including its complete range of electrical switches and accessories.
A few months after this development, in June 2010, the company went for a full-fledged corporate image revamp that comprised an aggressive and very visible OOH (out of home) campaign. The objective was to portray the birth of a new identity for Anchor, and to communicate the emergence of the brand's new logo.
Anchor Electricals' current product range consists of wires and cables, fans, switch gears, lighting and luminaries, fans, and home automation, to name a few products.
Agencies that have worked on the creative mandate for this account in the past include Art Advertising and Contract Advertising, among others.