Carat Media bags Milagrow's Tablet PC business worth Rs 15 crore

By Ashwini Gangal , afaqs!, Mumbai | In Media Planning & Buying | October 20, 2011
Milagrow Business and Knowledge Solutions is founded by Rajeev Karwal who has worked on brands such as LG, ONIDA, Philips and Electrolux in a career spanning over 27 years.

Business consulting unit Milagrow Business & Knowledge Solutions has awarded its integrated media duties to Carat Media, which is part of the Aegis Media Group. Ad spends for the launch campaign are pegged at over Rs 15 crore.

Milagrow will soon enter the technology products space with its upcoming range of tablet PCs, and is in fact, in the process of planning the launch of several high-tech products in the Indian market under the Milagrow brand name. The company has even appointed a fresh new team to handle the management of product planning, distribution, support, pricing, and promotions. The company has, moreover, made considerable investments in the distribution network and product management areas, for the new range of products.

Rajeev Karwal, director, Milagrow Business & Knowledge Solutions, conveys, "Milagrow is willing to invest whatever it takes to be the No. 1 in the category. We will introduce products that will surprise consumers and astound buyers with our value proposition."

Carat Media's mandate is to help the company launch these products in the Indian market, and is close to finalising the launch plans.

Addressing the win, Kartik Iyer, managing director, Carat Media, says, "We look forward to partner with Milagrow to help build the brand in India through our integrated communication planning process."

Iyer adds that Carat Media will provide solutions for Milagrow across all media platforms including digital, OOH (out of home), and activations.

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