Business consulting unit Milagrow Business & Knowledge Solutions has awarded its integrated media duties to Carat Media, which is part of the Aegis Media Group. Ad spends for the launch campaign are pegged at over Rs 15 crore.
Rajeev Karwal, director, Milagrow Business & Knowledge Solutions, conveys, "Milagrow is willing to invest whatever it takes to be the No. 1 in the category. We will introduce products that will surprise consumers and astound buyers with our value proposition."
Carat Media's mandate is to help the company launch these products in the Indian market, and is close to finalising the launch plans.
Addressing the win, Kartik Iyer, managing director, Carat Media, says, "We look forward to partner with Milagrow to help build the brand in India through our integrated communication planning process."
Iyer adds that Carat Media will provide solutions for Milagrow across all media platforms including digital, OOH (out of home), and activations.