ABP Group's business magazine Fortune India, on the completion of its first anniversary, has come out with a double issue. Apart from the anniversary issue, the magazine has also rolled out a collector's edition featuring the best of Fortune India's coverage of business thought, leadership and practice across India and its neighbouring countries.
The anniversary issue has a mix of advertisers from automobile, IT, luxury, lifestyle and corporate brands. Some of the long term advertisers include BMW, Jaguar, Audi, IBM, Microsoft, Accenture, Dell, Nokia, Vodafone, Airtel, Rolex, Omega, Harry Winston and Ulysse Nardin.
The issue is being promoted through outdoor, print and online. The magazine has a print run of 85,000 copies.
The anniversary edition of Fortune India promises to be an insightful and enriching read. The cover story, 'How we work?' focusses on the changing Indian work culture. Another interesting story which will spark a new debate amongst marketers is Grey Sells, focussing on the 80 million people aged 60 years or above, who provide a great new business opportunity. The story on Taiwan's largest, and the world's second-largest chipmaker, MediaTek, shows how it has revolutionised the cell phone market in India and China.
In July, the magazine came up with two covers for the first time to attract readers from different segments.
Talking about what is next for the Fortune India brand, Pavan Varshnei, president, Fortune India, says, "Our major thrust would be to grow the readership base of the magazine among senior business leaders."
He adds, "The response to Fortune India has been splendid, both in terms of readership and advertising. While we're a monthly, we still command the highest advertising market share in the premium business magazine segment." There are no changes in the cover price for the anniversary issue -- it remains at Rs 100.
Dibyendra Nath Mukerjea, editor, Fortune India, says, "When we launched the Fortune India edition a year ago, we wanted to bring out a publication that delivers depth and breadth in its journalism, giving Indian business leaders actionable intelligence to propel their businesses globally. And, it is now an essential read for industry leaders and influencers."
For the record, Fortune India has received global recognition for its design and layout -- photos and graphics. It has won two merit awards from the Society of Publication Designers, New York, and a bronze award for infographics at the IFRA Annual Competition, earlier this year.