Communicate 2 appoints Ronny Raichura as head of paid search division

By afaqs! news bureau , afaqs!, New Delhi | In Digital | November 02, 2011
Raichura's mandate will include overseeing strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, and DSP BlackRock.

Communicate 2, a search and digital consulting, has roped in Ronny Raichura as head, paid search division. To be based in Mumbai, he will report to Vivek Bhargava, managing director, Communicate 2.

Raichura will oversee strategic accounts like ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, and DSP BlackRock, amongst others. He will also be responsible to provide the company with automated real time technology integration into its large paid search accounts.

Until recently, Raichura was with Kenshoo, an optimisation tools company based in the UK, as an account director, where he managed search for networks such as Omnicom, Havas, Vivaki, with clients such as ShopDirect, FirstChoice, Next, and Thomson Holidays.

Bhargava says in an official communique, "The paid search field has evolved a lot in the past decade in India. I am sure that Raichura's joining will bring about changes to landing pages, ad-¬copy and bids based on efficiencies of enterprise search campaigns".

Talking about his own appointment, Raichura says, "My expertise with technology-based companies will help me work better in Communicate 2."

An alumnus of Brunel University, Raichura started his career with Universal McCann. He subsequently worked with companies like Mediacom, Marin SoMware and Kensoo. In the UK, he worked with various brands like Royal Bank Scotland, Bose, MicrosoM, and Virgin Group. After a decade in the UK, he returned to India to join Communicate 2.

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