Global sports and lifestyle brand Puma has roped in Indian cricketer Yuvraj Singh as its brand ambassador. Singh will now be the face of Puma's new #Love 12 campaign.
In a press statement, Rajiv Mehta, managing director, Puma India, says, "Yuvraj Singh epitomises the youth of today. His versatility allows the youth to connect to him instantly. This has made us choose him as the ideal choice to represent Puma."
Talking about his association with Puma, Singh says, "For me, joy and passion are the most important elements of cricket, and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance."