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NYF International Advertising Awards 2012 calls for entries

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 16, 2011
This year, the categories have been streamlined and the submission process enhanced.

The New York Festivals (NYF) International Advertising Awards, which recognise the 'World's Best Advertising', has announced its call for entries for the 2012 competition.

This year, the authorities have streamlined the competition and categories for efficiency. The event will reflect the current work being produced in the industry.

There are 131 unique categories this year; the restructuring has resulted in a 43 per cent reduction in categories across all competitions. Additionally, New York Festivals has also enhanced the submission process, improving the user experience across the board, and allowing entrants to simultaneously enter a single piece in multiple categories.

It may be noted that last year's competition reported an increase in its global footprint with six new countries submitting entries, and an overall 37 per cent increase in entries over the previous year's submissions.

Michael O'Rourke, president, International Awards Group, says in a press statement, "NYF has streamlined its categories based on comments and conversations with the Executive Jury during last year's judging sessions. We used their expertise as our guide and combined similar categories while maintaining consistency and specificity."

Last year, for the first time in the history of the advertising competition, New York Festivals assembled an elite group of worldwide chief creative officers from the world's top ad agencies to participate in the live Executive Jury, moderated by Donald Gunn, founder of the The Gunn Report.

The Executive Jury evaluates each shortlisted entry selected by the online Grand Jury. The Grand Jury, which comprises 300 international creative directors, will select the ads that earn a place on the shortlist from the first two rounds of judging. During live judging sessions in New York City, the 36 chief creative officers comprising the Executive Jury will select ads from this shortlist. It is the responsibility of the Executive Jury to ensure that each entry that has progressed to the finals will be given the hands-on attention it deserves.

The 2012 Executive Jury and Grand Jury will be announced in the coming weeks. The Executive Jury will convene in New York around April 28, 2012.

The New York Show, NYF's two-day series of events, begins on May 2, and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference and exhibits. The awards ceremony will be on May 3.

All New York Show events and the 2012 awards gala will be held at the New York Public Library's Beaux-Arts landmark building, located at 455 Fifth Avenue at 40th Street in New York City.

The winning entries will be promoted by NYF's network of representatives in 75 countries around the world.

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