PSI, from the Posterscope group, a part of Aegis Media India, has expanded its services to provide traditional and non-traditional out of home solutions to brands. The solutions will enable brands to launch campaigns in other countries. The agency has tied up with four brands in the financial services, automobile, aviation and hospitality categories in the first phase, and will launch campaigns of these brands in other countries.
With this, the agency moves beyond its traditional business to provide airport advertising solutions.
For the record, PSI and Posterscope are part of the Aegis Media India group that also includes Brandscope, Hyperspace (retail), Carat (independent media communications specialist), Vizeum, Carat Fresh Integrated (activation division), Doosra (creative arm), Isobar (digital division) and iProspect (search and performance marketing arm).