PSI India moves beyond domestic horizon

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | November 21, 2011
The agency from the Posterscope group has tied up with four brands from financial, automobile, aviation and hospitality categories to provide its service in the international arena.

PSI, from the Posterscope group, a part of Aegis Media India, has expanded its services to provide traditional and non-traditional out of home solutions to brands. The solutions will enable brands to launch campaigns in other countries. The agency has tied up with four brands in the financial services, automobile, aviation and hospitality categories in the first phase, and will launch campaigns of these brands in other countries.

Talking to afaqs!, Haresh Nayak, managing director, Posterscope Group India, says, "Keeping in mind the needs of Indian clients who want to go global, PSI will provide all kinds of out of home advertising solutions, not only at the airports, but at other outdoor places, as well. With our informed market knowledge, insightful advice on the suitability of media selections and budget, and our relationship with media owners, we will provide the clients with a wholesome solution."

With this, the agency moves beyond its traditional business to provide airport advertising solutions.

For the record, PSI and Posterscope are part of the Aegis Media India group that also includes Brandscope, Hyperspace (retail), Carat (independent media communications specialist), Vizeum, Carat Fresh Integrated (activation division), Doosra (creative arm), Isobar (digital division) and iProspect (search and performance marketing arm).

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