Big Bazaar: Re-defining the marketplace

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 21, 2011
Commemorating 10 years of its existence, Big Bazaar unveils a new logo with the new tagline Naye India Ka Bazaar.

Big Bazaar unveiled its new logo with a new tagline, 'Naye India Ka Bazaar', on the completion of 10 years of serving Indian customers.

Big Bazaar will now present itself with the new tagline replacing the earlier one -- 'Isse Sasta Aur Accha Kahin Nahin.' A television, print and social media communication initiative is being launched to mark this event. The new logo design was developed by the Bengaluru-based design house Idiom, and the media campaign has been developed by Mudra.

The inspiration for the new ad campaign to commemorate 10 years of Big Bazaar comes from the ancient Jain custom of 'Michchami Dukkadam', which translates into colloquial language as 'Bhool-chook maaf' or 'Please forgive me if I have offended you knowingly, or inadvertently'.

Big Bazaar was first launched with the idea to amalgamate the look, touch and feel of Indian bazaars with the choice, convenience and hygiene that modern retail provides. The first three Big Bazaar stores were launched during the festive season in 2001 in Kolkata, Bengaluru, and Hyderabad. Since then, 151 more stores have come up in 90 cities across the country. The retail brand opened its 100th Big Bazaar store in 2009.

Currently, a key initiative is being rolled out progressively across all stores. There are priority counters for senior citizens, pregnant women, and mothers with infants. Big Bazaar also claims that it has more customer feedback sections. Stores across the country will also roll out signature community initiatives like Annasantharpane and Protsahan.

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