Online travel company, Yatra.com, has launched its new on-ground activation campaign Travel-O-dance, as an extension of its on-going television campaign 'Creating happy travellers'. The activation aims to arouse the joyful spirit of happy travel experiences, through music and dance, to showcase customers' exciting experiences on the purchase of holidays from Yatra.com.
The group will perform at various locations such as DLF Cyber Green in Gurgaon, Rajouri Garden, Karol Bagh, Model Town, Lajpat Nagar, Vasant Vihar, and Lodhi Garden in Delhi.
In the second phase, the portal will launch a contest in which spectators will guess the next location where Aasma will perform. Five lucky winners will receive mobile handsets from Yatra.com. And, in the third phase, the travel portal will give away holiday trips to one lucky winner along with his/her group, for clicking pictures of the Yatra dance troupe Aasma, while it performs.
For the record, Yatra.com is an online travel portal which provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. Travel-O-Dance is its new on-ground activation campaign, and is an extension of the existing campaign 'Creating happy travellers'.